Get your products into advertising. And keep them there.

Advertising can only sell productsthat it identifies correctly.

An online store can have thousands of sellable products while some of them are missing from advertising entirely or reach the channels with wrong data. A product drops out of advertising because of a missing required attribute, a changed identifier, a price that differs from the product page or an account setting. The problem is not permanently solved by a one-time feed overhaul: products, prices, availability, integrations and the online store change constantly.

1. 01Google disapproves a product.The error message gives the technical reason in its own language, not what should be done.Snowetic explains the reason in plain language and fixes it.
2. 02The price in the feed does not match the product page.The advertising channel receives conflicting information about the same product.Snowetic takes the price and availability from the online store instead of inventing them.
3. 03The store restores old data in an update.A feed fixed yesterday can be broken again tomorrow.Snowetic notices it, fixes it again and tells you what broke.
4. 04Nobody knows what the feed contains.Layers have built up between the online store, the plugins, the vendor and the channel, and nobody manages them as a whole.Snowetic takes control of the feed in a controlled and reversible way.

Finds the errors.Fixes them.Keeps the product data in order.

Snowetic reads your store's catalog directly from the store's API, the Merchant Center account and the catalogs of the other channels. Every product gets a status, and the catalog gets a health score and an issue list weighted by revenue. This way fixing does not start from the longest error list but from the products that matter most to the business.

• A disapproved product is not left waiting in a report.

  Snowetic fixes it the same day to the extent the data exists in the store: a missing title, description or category is completed from the catalog data, an invalid GTIN is removed, and an account setting, such as shipping costs or business information, is corrected. Information that only you can provide, such as a missing GTIN, is requested from you as a task. After that, Google's own processing usually takes one to two days, according to Google.

• Advertising history is not broken unnecessarily.

  The fix is chosen according to the issue. When the identifiers are healthy, they are not changed, and the advertising history does not change. When there is no feed or the identifiers are broken, Snowetic takes control of the feed in a controlled and reversible way. Before you choose, you see what changes, what is kept and what to prepare for. The identifier and history of healthy products are kept.

• Price and availability always come from the online store.

  Snowetic does not invent business data or GTINs. A price or availability conflict with the product page is a serious error for the advertising channel, so Snowetic monitors it separately and notifies you when the price in the feed does not match the store. When the price or availability does not match, you see which product is affected and where the difference arises.

• The feed stays under monitoring after the next update, too.

  That is why Snowetic does not treat the feed as a one-time file. When the online store breaks the feed, Snowetic fixes it again and tells you what broke, what Snowetic did and what you need to do. The notification names the root cause: the store changed the titles, the store system restored old GTIN codes, Google disapproved the products. The fix proceeds in a controlled way and rolls back to the previous state if something does not match.

• The same product is recognized as the same product in the feed, in measurement and in advertising.

  The advertising channel must be able to connect the product that was viewed, the product that was clicked and the product that was bought, also when the channel requires the identifier in its own format. Snowetic continuously checks that the identifiers in the feed, the product data in the site's tags and the fields in the advertising channels refer to the same product, and shows the match rate by channel. When Snowetic Measure is in use, the alignment happens automatically. Without Measure, you receive tagging instructions in plain language.

• EU and Finnish consumer protection requirements are checked from the feed.

  Discount patterns and the lowest price in the last 30 days, GPSR, energy labeling and unit pricing are checked from the feed when they apply to the product, and whatever can be fixed from the store's data is fixed. Snowetic does not infer the energy class or invent GPSR information: missing information is requested from you.

You see how much of the catalog is actually eligible for advertising.

Snowetic Feed is used in the browser.

• HomeHealth score, open tasks, channel status and the latest monitoring run.
• InspectionThe issue list weighted by revenue and the cause of every issue in plain language.
• FixesPreview before publishing.
• Change historyEvery fix, disapproval and breakage explained, and every change can be undone.
• IdentifiersMatch rates by channel.
• ImpactWhat has happened to the fixed products in the channel after the fix. The change is viewed over a period, not as a single number.

Notifications: urgent ones immediately when publishing stops, access is lost, the account receives a warning or a price does not match; fixes and other findings in a summary. Plain language explanations and text suggestions are AI-assisted and marked as such. Fixes are made by a rule engine, and every one can be undone.

Onboarding starts with an inspection of the current catalog.

You connect the store's API and authorize Merchant Center and the other channels. Snowetic reads the catalog, checks the products and shows the health score and the issue list before anything is changed. Fixes for products with healthy identifiers start immediately. Fixing broken identifiers waits for your decision, because it can affect advertising history. The decision is made only after you have seen the impact.

• PlatformsWorks with Shopify, WooCommerce, MyCashflow and Magento 2, and reads the catalog directly from the store's API. For other platforms, the store's own feed is used.
• ChannelsGoogle Shopping and Google's free listings, Meta, Microsoft and other channels that read a product feed.

Feed tells what you sell.Measure tells what was bought.

Snowetic Feed makes sure the advertising channels recognize the right products with the right product data. Snowetic Measure makes sure advertising correctly recognizes what happened to these products in the online store. Snowetic Report shows the condition of the feed and the effect of the fixes by product group in the same report as actual sales.

Questions and answers

• My product has been disapproved in Merchant Center because of a missing GTIN. What does Snowetic do?

  Snowetic shows the reason for the disapproval in plain language and asks you for the missing GTIN. It removes an invalid GTIN. Snowetic does not invent GTINs. Once the information is in the store, the fix is sent to Google the same day, and after that Google's own processing usually takes one to two days, according to Google.

• Does Snowetic change my product identifiers?

  Not unnecessarily. Working product identifiers are kept. If the identifiers are broken, Snowetic shows what happens to the advertising history before you choose, and fixes them only after that.

• What happens when the store updates the products and breaks the fix?

  Snowetic notices the change, fixes it again and tells you what broke, what Snowetic did and what you need to do.

• Which platforms does Snowetic Feed work on?

  Shopify, WooCommerce, MyCashflow and Magento 2 through the store's API. For other platforms, from the store's own feed.

• Does AI fix the feed?

  No. Fixes are made by a rule engine, and every one can be undone. AI explains the findings in plain language and suggests texts, which are marked as AI-assisted.